Social media marketing involves using platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products, services, or brands. It encompasses creating and sharing content, such as posts, images, and videos, to engage with an audience and build a brand’s presence online. Key activities include developing social media strategies, running targeted ad campaigns, and analyzing performance metrics to refine approaches. Effective social media marketing also involves interacting with followers, managing customer feedback, and staying current with trends. By leveraging social media’s reach and engagement, businesses aim to increase brand awareness, drive website traffic, and foster customer loyalty.